Amazon pilots video calls to confirm third-party sellers

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Amazon has begun utilizing video conferencing instruments as a way to confirm third-party sellers on its market

The transfer comes within the wake of rising buyer complaints round fraudulent accounts and listings on the location, with many criminals peddling pretend coronavirus cures.

The world’s largest on-line retailer has additionally confronted market scrutiny over its supervision of counterfeit merchandise and suppliers of allegedly unsafe merchandise by way of Amazon, with massive manufacturers comparable to Nike and Apple staying away from promoting on the location – and with Amazon Prime Day on the horizon, making sure its third party sellers’ platform is up to speed is crucial.

Fraud control

The company added the live verification process via video conferencing is being trialled in the United States, United Kingdom, China and Japan. It involves an Amazon official matching the documents that a seller has provided during application with the actual copies, besides using facial recognition tech to verify identities. 

“This pilot allows us to connect one-on-one with prospective sellers while making it even more difficult for fraudsters to hide,” an Amazon statement said.

Prior to the lockdown, the company used to insist on live verification through in-person meetings between prospective sellers and company executives. 

The company says that as many as 1000 prospective sellers have gone through the pilot program, which uses a combination of machine learning and human review, thus far. 

Via: Reuters

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