Gil Schwartz, the colourful longtime CBS govt who was additionally an creator and columnist beneath the pen title Stanley Bing, died Saturday at his dwelling in Santa Monica. He was 68.
Schwartz led communications at CBS for greater than 20 years. He was well-liked and revered by a journalists for his erudite and forthright method. He was energetic in spinning the virtues of CBS Corp. — in addition to stating the shortcomings of rival networks — however he had an underlying respect for the job of journalists that got here from his a few years in broadcasting and his work as a author.
As Stanley Bing, Schwartz was an everyday columnist for Fortune and GQ. He additionally penned 13 enterprise and humor books that skewered the company world and media particularly. He wrote three novels, together with 1998’s “Lloyd — What Occurred,” which was developed as a film prospect for HBO.
“For the higher a part of three a long time, Gil Schwartz led CBS Communications with inventive flare, craftsman-like experience and an abundance of character,” CBS mentioned in an announcement. “He was a counselor to senior administration, a mentor to future PR executives and a well-liked presence in each hallway. His various and complicated repertoire ranged from clever media relations and gifted wordsmithing expertise to an insightful and humorous view of the media world he cherished. Gil will lengthy be remembered by the various groups he led throughout leisure, information, sports activities and the company world.”
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