The Madden franchise will proceed to be part of the gaming universe for at the very least the subsequent six years.
NFL house owners on Thursday permitted an extension of their cope with Digital Arts, persevering with a relationship that has existed for 30 years. It was additionally lately permitted by the NFL Gamers Affiliation.
The present contract was set to run out after the 2021 season. The extension implies that EA Sports activities will proceed to be the league’s unique writer of soccer simulation video games by 2026.
EA Sports activities government vice chairman Cam Weber stated the 2 sides had been speaking for months. Many questioned what the way forward for the connection is likely to be after 2K Sports activities signed an settlement with the NFL in March to provide non-simulation video games.
The present version of Madden has seen a 30% improve in distinctive gamers. Based on Digital Arts, greater than 330 million hours of the sport have been performed because it was launched final August. The corporate additionally has seen massive will increase in sport play in the course of the previous couple of months as individuals have been confined to their houses due to the coronavirus pandemic, with many tournaments going down amongst buddies and on tv.
Rachel Hoagland, the league’s vice chairman and head of gaming and esports, stated conserving the Madden franchise on the core of their video gaming technique was vital, particularly with the emergence of latest platforms and gaming methods. Sony and Microsoft have introduced new generations of gaming consoles which are anticipated to debut by the top of the yr.
“EA has completed a pleasant job of making certain the sport matches the expertise throughout a sport week. The brand new expertise will permit richer content material and add extra realism,” she stated.
Madden NFL 21 will come out in early August with the primary appears to be like on the sport coming subsequent week.
Kansas Metropolis quarterback Patrick Mahomes was final yr’s cowl athlete. Baltimore quarterback and reigning league MVP Lamar Jackson stated in April that he could be on the duvet this yr, however EA Sports activities has not made an announcement.