Mary Katrantzou Is Making Snail Mail Cool Once more

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Courtesy of Mary Katrantzou

With the put up workplace underneath menace, it could be as much as us to avoid wasting snail mail, like, as an idea. Thank goodness for London designer Mary Katrantzou, who’s tapping into our collective nostalgia for the glory days of letter writing along with her postage stamp-printed assortment and corresponding marketing campaign celebrating her new, lower-priced line, Mary-Mare. The seasonless assortment can be her most size-inclusive but, going as much as a 20.

mary katrantzou postage stamp campaign

Mary Katrantzou’s postage-stamp marketing campaign for Mary Mare.

Courtesy of Mary Katrantzou

mary katrantzou postage stamp campaign

Mary Katrantzou’s postage-stamp marketing campaign for Mary Mare

Courtesy of Mary Katrantzou

Whereas the COVID disaster prevented Katrantzou from doing a extra conventional marketing campaign shoot or lookbook, she and her staff got here up with a intelligent workaround. They drew from the classic postage stamps that impressed lots of the items within the assortment (and which were considerably of a leitmotif for the designer, showing in her 10th anniversary assortment in 2018.) Resort season could be a way of thinking proper now, however that does not imply you may’t dream a couple of trip whereas sitting in your fireplace escape. Drink in among the locations, from the Costa Brava to the Côte d’Azur, and store your complete line right here.

mary katrantzou postage stamp campaign

Mary Katrantzou’s postage-stamp marketing campaign for Mary Mare.

Courtesy of Mary Katrantzou

mary katrantzou postage stamp campaign

Mary Katrantzou’s postage-stamp marketing campaign for Mary Mare.

Courtesy of Mary Katrantzou

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