It’s simple to neglect that you just’re signed up for a streaming service, even when it’s charged you $10 a month over the previous two years. Netflix plans to save lots of its prospects from this frustration by canceling accounts which have gone a yr or two with out watching any exhibits or films.
The corporate says that it’ll begin emailing prospects who haven’t watched something a yr after subscribing—most likely to weed out individuals who forgot to cancel after their free trial. If prospects don’t reply to Netflix’s emails, then the service will finish their subscription.
However prospects who used to be lively on Netflix must wait lots longer earlier than their accounts are mechanically cancelled. Two years, to be particular. I’m undecided why Netflix is ready longer to terminate formally-active accounts, however it could have one thing to do with consumer knowledge (or, you recognize, cash). Netflix says that the preferences and watch historical past of canceled accounts are retrievable for 10 months after cancellation, as long as you enroll with the identical electronic mail tackle.
Netflix is taking a step in the correct route, however some could argue that it isn’t sufficient. Does Netfix actually need to attend one or two years earlier than deciding that an account is inactive? Couldn’t Netflix “pause” accounts after only one month of inactivity? And shouldn’t inactive accounts get some type of refund? Hopefully Netflix and its rivals will enhance on this concept sooner or later.
Supply: Netflix by way of TNW