New GOP group launches $10 million marketing campaign to get Republicans to vote for Biden

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The initiative, known as Republican Voters In opposition to Trump, has produced a number of adverts that includes disaffected GOP voters who say they aren’t voting for Trump. Many of those testimonials are recorded on smartphones and embody voters who’ve voted for Republican candidates, a few of whom voted for Trump in 2016.

“I voted for Donald Trump in 2016, however I will not vote for him once more,” says Jay, a Pennsylvania voter who recorded one in every of practically 100 movies featured on the challenge’s web site. Among the testimonials might be featured within the adverts.

“Folks must see different individuals like themselves,” mentioned Sarah Longwell, a longtime conservative and Republican marketing consultant who’s the manager director of Defending Democracy Collectively, the nonprofit behind the hassle. The New York Occasions first reported on the brand new advert marketing campaign.

Longwell advised CNN the adverts will initially goal particular voters within the swing states of Michigan, Pennsylvania, Florida, Wisconsin, North Carolina, and Arizona, primarily by way of digital adverts. Some tv adverts have additionally been produced and can air in these states.

Different concerned within the challenge are Invoice Kristol, the previous Weekly Normal editor and a outstanding By no means Trump commentator; and Tim Miller, a one-time adviser to former Florida Gov. Jeb Bush’s 2016 presidential marketing campaign. Their group, Defending Democracy Collectively, has additionally backed an initiative known as Republicans for the Rule of Regulation, which has bought TV and digital adverts to push congressional Republicans to hunt extra data on the Ukraine investigation that led to Trump’s impeachment final yr.

That marketing campaign helped the group discover like-minded Republicans, conservatives and moderates who oppose Trump however haven’t been conventional Democratic voters. Longwell mentioned the brand new challenge’s objective is to spotlight these individuals for different voters who could also be on the fence about supporting Trump in 2020.

“The entire level of the challenge is for individuals to credibly make their case to different individuals,” Longwell mentioned. “Belief within the media is down, belief in politicians is down. The individuals who they belief are individuals like them.”

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