In an surprising transfer, Prada named Raf Simons as co-creative director becoming a member of Miuccia Prada. The powerhouse duo will share “equal duties for artistic enter and decision-making.”
The choice was introduced on Sunday at a shock press convention held on the final day of Milan Trend Week.
Prada joined her household’s namesake label in 1978, premiered her first ready-to-wear assortment in 1989, and subsequently launched Miu Miu in 1992. She is greatest recognized for her seamless conflict of eccentricity with class. The Belgian designer beforehand held artistic director stints at Jil Sander, Christian Dior, and Calvin Klein, all of which he left amicably to pursue additional tasks.
As said within the firm’s press launch:
Innovation is an inherent side of the id of Prada: a willingness to push boundaries, to experiment, to take alternatives to advance. If the notion of a partnership is to work collectively, the results of that dialog might not solely be product but in addition the propagation of a thought and a tradition. A pure imaginative and prescient of creativity, with the product a automobile for these ideas.
The distinct values and ethos of the Prada model stay unchanged: this radical artistic dialogue, certainly, is a reiteration of the philosophies of each Miuccia Prada and Raf Simons. It’s completely in tune with every designer’s particular person historical past of reinvention, provocation, courageous exploration and the facility of concepts – now, introduced collectively.
The 2 designers have been buddies for years, and Simons has even sat entrance row at many Prada runway exhibits. The rumor mill of Simons becoming a member of the Prada group first began earlier this 12 months, with sources suggesting he would lead Miu Miu.
Raf will start working with Prada on April 2. The primary joint assortment will premiere throughout the spring-summer 2021 season, presenting this September in Milan.
When requested concerning the size of the contract with Simons, Prada advised WWD, “In concept, it’s perpetually.”