If Birkenstock’s 246-year historical past tells us something, it is that when a product is admittedly good, it will probably outlast any pattern. Slap a designer label on the cork-soled sandals beloved by cool mothers, tech guys, and matcha latte-toting Brooklyn hipsters alike, and it is undefeatable. From its goth fling with Rick Owens to seeing pink with Italian trend home Valentino to getting the glitter therapy at Opening Ceremony, there is not a designer itch Birkenstock is not prepared to scratch. Subsequent up on the listing? Proenza Schouler.
You will all the time bear in mind the sneakers you wore in your favourite trip or first live performance. For Proenza Schouler’s Jack McCollough and Lazaro Hernandez, it was Birkenstocks. The traditional shoe evokes their simple, carefree teenage years the place Hernandez wore the informal slip-on sandal on trip with associates and the slip-on supplied consolation whereas McCollough chased his then-favorite band Grateful Useless across the US.
Out there now completely on Internet-a-Porter, the six-piece collaboration takes cues from Proenza Schouler’s youthful, downtown cool aesthetic, which emphasizes wealthy textures and tones, and revamps Birkenstocks iconic Milano and Arizona types. What stands out essentially the most are the 4 new shiny colours in black, silver, white, and ochre in addition to the top-stitch detailing and velcro taking the place of Birkenstocks’ signature buckle. “We needed to maintain its spirit, its hardcore performance, however cut back the entire thing all the way down to its pure essence,”Hernandez advised W Journal of the “off-duty” shoe. McCollough added that Birkenstocks turn out to be useful backstage at trend reveals and in different annoying environments.
For the following two weeks, Internet-a-Porter would be the solely place to buy the brand new assortment earlier than it debuts on Birkenstock’s website 1774.com, Proenza Schouler, and choose retailers on March 20. Till then, store a few of our favourite picks under.