Travis Scott and PlayStation have introduced a artistic collaboration forward of the PlayStation 5’s launch.
“I’m tremendous grateful and excited to have the ability to deliver my strategic and artistic imaginative and prescient to the rollout of such an iconic product,” Scott stated in an announcement. “I’ve at all times been a fan of PlayStation and the model they’ve constructed, and that is one other instance of discovering a associate who believes in and trusts Cactus Jack to execute for his or her model. That is only the start of an unbelievable partnership.”
In a video shared to Instagram, the rapper — whose alter-ego and enterprise entity go by the moniker Cactus Jack — will be seen selling the online game console. A part of the multi-tiered deal embody collaboration on quite a lot of at the moment unannounced initiatives spearheaded by PlayStation.
The alliance is simply the most recent in a line of artistic tasks Scott has taken half on this 12 months. His 2020 tasks alone embody an animated live performance within the “Fortnite” video video games and a collaboration with McDonald’s. Each went on to stir the trade and set data: 12.three million gamers tuned into his live performance and plenty of McDonald’s areas skilled shortages of Travis Scott meal elements as a result of excessive demand.
“Travis is a tremendous creator, and we attempt to work with the very best artistic minds inside and out of doors of our trade to proceed to shock the world in a manner that solely PlayStation can,” the corporate’s senior vice chairman, Eric Lempel, stated.
The PlayStation 5 can be launched on Nov. 12.