ViacomCBS is streamlining its digital advertising and viewers growth operations inside its Leisure and Youth Group channels division.
Tyler Hissey has been promoted to senior VP of digital advertising, giving him oversight of digital advertising and engagement for CMT, Paramount Community, Smithsonian Channel, Pop TV and TV Land. Beforehand he steered digital advertising and viewers engagement for MTV, VH1, Emblem and CMT.
Hissey impressed throughout his tenure with a give attention to creating authentic short-form content material tied to the division’s exhibits that linked with viewers. He spearheaded the push throughout the previous two years to launch YouTube channels tied to key exhibits corresponding to “Jersey Shore Household Trip” and “Wild ‘N Out.” And he’s credited with organising MTV’s early partnership with the fast-rising TikTok platform for the #MyCrib hashtag problem on the platform that showcased the classic MTV unscripted franchise “Cribs.”
Hissey experiences to Rory Brown, head of digital and social media for the digital studios advertising group.
“Tyler has a laser give attention to constructing social fandoms round our properties, and continues to play an instrumental function in driving will increase in digital engagement, followers and viewership throughout our portfolio,” mentioned Jacqueline Parkes, chief advertising officer and government VP of digital studios for the Leisure and Youth division. “Along with his advertising thought management, he’s helped implement insights-driven methods that inform our digital authentic content material growth.”
Hissey joined ViacomCBS in October 2016.
(Pictured prime: “Wild ‘N Out”)