ViacomCBS Worldwide Studios is setting its sights on Southern Europe, with firm execs outlining their plans for the area at Rome’s MIA market on Saturday.
“South Europe is a spotlight for us proper now. We’ve fairly a robust lineup in improvement in Spain proper now, and Italy to us is our subsequent massive precedence,” stated ViacomCBS Worldwide Studios senior vice chairman Laura Abril, who heads the corporate’s EMEAA staff in Spain.
The corporate introduced final week that it’s creating a TV collection primarily based on the lifetime of the Italian artist Artemisia Gentileschi, with producer Frida Torresblanco (“Pan’s Labyrinth,” “The Assassination of Richard Nixon”) and former ViacomCBS Worldwide Studios U.Ok. managing director Jill Offman hooked up as govt producers. Gentileschi was probably the most acclaimed painters of the Baroque interval, and would later change into an icon of the modern-day feminist motion. The collection is slated to start out manufacturing in 2021.
Abril stated ViacomCBS is dedicated to rising its funding within the Italian market. “We’ve been producing quite a bit in Italy. We’ve been producing primarily for our manufacturers,” she stated. “Our intention now could be to have the ability to get nice companions and get out into the market, and proceed to do that content material creation that we love.”
The veteran govt stated the coronavirus pandemic has given the studio an opportunity to rethink its strategy to bodily manufacturing across the globe. “I believe that attempting to hunt and search for the most effective places and the most effective expertise all over the world, being a worldwide firm like ViacomCBS, is one thing that we would have liked to do, and possibly that COVID-19 has pressured us to speed up,” she stated.
She cited “Ridiculousness,” an MTV format produced in Spain for 11 territories, and “Gypsy Bride,” an upcoming crime collection the studio is presently creating in Spain, as examples of “native tales [that] have a glocal enchantment.”
“Ultimately, feelings are international, are common, and we are able to determine what the most effective places may be to truly do the totally different faces of the manufacturing,” she added.
Earlier this month, ViacomCBS introduced it’s going to launch its AVOD service Pluto TV in Spain from the tip of October, earlier than rolling out in France and Italy in 2021. Jaime Ondarza, EVP and common supervisor for ViacomCBS Networks South Europe and Center East, stated that the corporate may even be ramping up manufacturing in these nations within the subsequent 12 months.
“We don’t fake to cowl all of the home windows with our channels, our branded properties,” he stated. “We wish to associate with different folks, as a result of a few of the content material we are able to use for our channels, some for our streaming service…[in order] to have extra publicity, and likewise to finance extra formidable initiatives.”
He continued: “We take a look at manufacturing firms in these nations as potential companions, not as opponents, as a result of we all know that collectively we’re stronger.”
This 12 months MIA introduced it might be handing out the primary ViacomCBS Worldwide Studios Award to one of many 13 drama collection participating available in the market’s Drama Pitching Discussion board.
Ondarza known as Italy “an vital market” for ViacomCBS, describing it as “an enormous supply of expertise and experience.” He invoked the legacy of Cinecittà Studios and Rome’s fabled historical past as Hollywood on the Tiber whereas noting that ViacomCBS could be collaborating within the ANICA Academy, an initiative centered on the event of expertise and new expertise within the Italian trade, spearheaded by the Italian movement image affiliation.
“We aren’t Italy as a manufacturing hub for the Italian market solely,” he added. “As [Abril] stated, native content material can come from all over the place and converse to all people all over the world.”