Vivo is now the second-largest smartphone maker in India, overtaking Samsung

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Within the intense battlezone of a market that India is, a brand new victor has emerged. Vivo has now overtaken Samsung because the second greatest participant within the nation. 

India is among the fastest-growing and largest smartphone markets on the earth, with an estimated 350 million customers. This aggressive house has lastly seen the rostrum change, as Vivo is now the second-largest smartphone maker within the nation, relegating Samsung to the third place. Xiaomi continues to be the market chief with a slightly comfy lead.

In keeping with Canalys’ newest report, Vivo now has a market share of 19.9%, bringing it to the second place behind Xiaomi at 30.6%. Samsung’s share fell to 18.9%. The following spots are occupied by Realme and Oppo.

(Picture credit score: Canalys)

When it comes to shipments, Vivo moved round 6.7 million smartphones in Q1 2020 in comparison with the 4.5 million gadgets shipped in Q1 2019, which resulted in 48.9% YoY development. However, the Korean large, Samsung managed to ship 6.Three million smartphones in Q1 2020 in comparison with the 7.Three million models in the identical interval final yr, that resulted in a destructive 13.7% YoY development and misplaced the second place to Vivo.

In the meantime, Xiaomi shipped 10.Three million models in Q1 2020 in comparison with the 9.5 million models in Q1 2019. The most important change got here with Realme, exhibiting a whopping 200% development yearly, taking the shipments to 13.9 million models versus the 1.Three million models in Q1 2019. Lastly, Oppo has additionally seen an annual development of 22.4% with 3.5 million gadgets shipped in Q1 2020. 

Amongst the aforementioned high 5 smartphone distributors, Samsung is the one one to not develop positively. The opposite mixed to push the general smartphone shipments up by 12%. Apparently, all of them have their roots in China, now accounting for over 70% of the Indian market share altogether. Samsung is going through a variety of challenges from Xiaomi, Oppo, Vivo, and Realme, who’re providing smartphones with nice {hardware} at an aggressive worth level. Though Samsung managed to launch a number of funds gadgets beneath A-series and M-series, they simply couldn’t sustain with the competitors.

The smartphone shipments for the second quarter are anticipated to be underwhelming, as all smartphone sellers (on-line and offline) weren’t purposeful for over a month as a result of nationwide Covid-19 lockdown that’s anticipated to final for a couple of extra weeks. As soon as they get the inexperienced sign, producers will scamper to satisfy their yearly targets.

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